In the second semester of 2023-2024, twenty graduates from various study programs worked together in the Urban Leisure & Tourism Lab Rotterdam. Students from Tourism Management, Leisure Management, Integral Safety Management, Law, Business Studies and Creative Business, among others, joined forces to tackle urban challenges.
In her graduation project, Noa Mol focused on strengthening the connection between the residents of Rotterdam Zuid and the large events that take place in Rotterdam Ahoy. In collaboration with Hart van Zuid, Noa developed the “Paint Your City” event, a side event for the Urban Future fair. This event was aimed at increasing the involvement of the local community and providing a platform for residents to share their vision of a sustainable future for the city.
The “Paint Your City” project brought residents together to be creative and visualize their ideas about urban development. Through painting activities guided by an artist, participants were encouraged to think about the future of their city. This event was consciously designed with attention to sustainability, both in the materials that were used and in the snacks that were served.
Noa’s project offers an example of how community involvement can be increased through creative and sustainable events.